Learning SEOThis week I have mostly learned how corrupt the world of SEO is.
I learned that a client has suffered from a website design team who failed to follow correct procedure when moving a website. Despite their assurances that no traffic would be lost, the design team made every mistake it is possible to make. The website traffic that I had won was lost within a month, as the search engines got totally confused.
Then I learned that a bad situation was made worse when they made efforts (minimal?) to build links using techniques at the bottom of the quality pile. They obviously had not learned from the recent publicity from Google. The top search engine has moved from counting quantity of links to assessing quality of links.
I learned that Google is now concerned about who owns websites, and how owners are associated.
As I learn, so shall I teach.
Teaching SEOIn simple terms, Google looks at site ownership. It can often get this from public registration documents, as we all can, through various WHOIS services. Their intentions are clearer than this, and they have made it clear that they prefer to rely on your Google+ profile for ownership information. From that, they can also see who you are associated with through your Circles.
This is all quite new, and there is much more to it. The largest part of good SEO remains writing good content. Beyond that, you can market that content to improve traffic, but if you resort to buying links, you will get penalized. Note that this does not mean that you cannot spend money on good quality marketing. You must not spend on low quality links.
Though the basics are quite straightforward, the practical day-to-day management tasks for good SEO can be daunting. Especially when you are bombarded daily with outrageous claims from desperate Internet marketeers. Ignore them. I will explain what you need to do.
For many years, I have honed my Internet marketing skills. My marketing skills have brought me an audience of over 2million people, who have viewed my website pages over 6million times. I intend to teach those skills to anyone who wants a successful website. In the past, I have focused on teaching theory, with limited success. Now, I intend to explain, openly, exactly what I do.
You can simply copy this for your own success, or join me to work on some of my projects, learning as you go. My overriding objective is to improve the quality of the Internet. A lofty ideal, but it can only happen if we are all open about our traffic generating techniques.
I have extended the list on the right so you can see most of the projects I am working on. I am currently improving the forums so it is easy for you to ask questions about any aspect of building a website, or making money online. I am also adding to the list, as some projects that were on hold, are now being revived.
If you want to get involved, please contact me, and we will work something out. I will introduce formal processes for contributing to my projects in the near future. In the meantime, follow me here, or in the projects that interest you, so you get important announcements.
My latest addition to the projects list is for UK Hen Parties. Follow progress at my guide to hen party web businesses, or join in at Hennies Hen Parties.
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